Every website that is serious needs a logo that looks good and is attractive. But finding the right company that doesn’t have a high price tag can be difficult. But then there is a company called 99designs that changes everything.
When you want graphical work done, typically you decide to go with one company. They in turn assign your project to usually one graphic designer. The designer may put together a few ideas and you work off of what they provide, hoping that you get your money’s worth.
But if you go with 99designs, you literally have access to many different designers. The designers compete in producing the best design so they can win the “prize money”.
I needed a website logo, and I setup what they call a contest. I went with the lowest logo prize amount, which is $150. On top of that, there is an insertion fee of $64 (so it came to a total of $204). The “competition” lasts 7 days. With their system, you will get multiple artists submitting designs based on the specifications you give. You then give each designer feedback on what you like or do not like about each of their designs, and most of them come back with different options based on your comments.
On top of that, they have a 100% money back guarantee. In other words, if the contest ends and you do not want to go with any of the designs, you can get your money back. Now that is something you won’t find with most design firms!
So what happened in my case is that I attracted about 5 incredible designers, and ended up having 89 logo designs that were submitted! Out of those designs there were probably about 10 that were awesome. The winning logo is what you now see on the site, and I am VERY HAPPY with how everything turned out.
They have different categories of projects you can have designed: logos, website designs, buttons/icons, stationery, t-shirts, wordpress themes, twitter backgrounds, and advertising material. Each of the categories has a minimum prize amount, but they have higher prize options as well. In theory, the higher the prize amount for the contest you hold, the more talented artists you will attract. For example, if you wanted to attract the best designers out of the 62,000 they have in their system for a new logo, you could give a $913 prize amount and expect a ton of incredible designers.
The ironic thing is that the site claimed I should expect about 25 different designs for the contest that I held (which was for the lowest amount). One thing that helped was that I guaranteed the prize at about halfway through the project. This forfeits your 100% guarantee right, and it tells the designers that you will pick one design as the winner (at that point I was confident that I would pick a design from what was submitted). This gives the designers more confidence, and thus you attract more designers.
Any time I need graphical work done I will be going to 99designs.
Do you have experience with 99designs? How did it go?